The big decision has been made...you want to start your own business. Let me be the first to congratulate you! Your next important decision is to chose a domain name that is going to be a perfect fit for you and your business.
Too many people rush through this process not understanding how difficult it might be for them later on, if they choose incorrectly now.
Here are five of the biggest mistakes people make when choosing their domain name:-
* THE DOMAIN NAME HAS VERY LITTLE RELEVANCE TO YOUR BUSINESS. This is a very serious mistake because when prospects reach your website and you are not providing them with the information they are expecting, then they are going to quickly leave your site, never to return again. You want to choose a name that will immediately tell your prospect something about your business and what they can expect when they visit your site.
* THEY DO NOT CHOOSE THEIR OWN PERSONAL NAME. It is definitely a good idea to purchase your own name to use as your domain. You might not be in a position to use it for one of your sites right away, but I would suggest you go ahead and purchase it now anyway. Just imagine if, in the future, you become very successful and go to purchase your name, only to find that someone else has beaten you to it. There are those that would try to capitalize on your success by blantantly using your name. There is a very well known internet guru that this happened to. He now has to use dashes and tags to be able to use his own name.
* THEY CHOOSE DOMAINS THAT ARE CONFUSING. You want your domain to be easily understood. On occasion you are going to have to recite your website address to people over the phone. Say for instance your site was "helpforyou.com". People might try to type in "help4you.com". You don't want to have to spend time trying to explain how to enter the address. It is my recommendation that you stay away from using numbers that could also be words.
* THEY PUT DASHES IN BETWEEN THE WORDS IN THEIR DOMAIN NAME. Choose a name that is quite easy to type. If you are like me, you find it awkward to type dashes in between words. So avoid anything that doesn't flow easily, such as dashes.
* THEY DON'T CHOOSE A DOMAIN NAME WITH LASTING POWER. The name you choose is identifying your business. If you are looking at this business in the long term, then you must make sure that you don't choose a trendy name that will probably not work well for you at some time in the future. Remember, trends come and go.
If you keep these five points in mind when you are choosing your domain name, you will undoubtedly end up with something that represents you well and that you will be happy with for many years to come.
Just remember, your domain name is like a snapshot of you....make sure that it depicts you in the most favourable light.
Too many people rush through this process not understanding how difficult it might be for them later on, if they choose incorrectly now.
Here are five of the biggest mistakes people make when choosing their domain name:-
* THE DOMAIN NAME HAS VERY LITTLE RELEVANCE TO YOUR BUSINESS. This is a very serious mistake because when prospects reach your website and you are not providing them with the information they are expecting, then they are going to quickly leave your site, never to return again. You want to choose a name that will immediately tell your prospect something about your business and what they can expect when they visit your site.
* THEY DO NOT CHOOSE THEIR OWN PERSONAL NAME. It is definitely a good idea to purchase your own name to use as your domain. You might not be in a position to use it for one of your sites right away, but I would suggest you go ahead and purchase it now anyway. Just imagine if, in the future, you become very successful and go to purchase your name, only to find that someone else has beaten you to it. There are those that would try to capitalize on your success by blantantly using your name. There is a very well known internet guru that this happened to. He now has to use dashes and tags to be able to use his own name.
* THEY CHOOSE DOMAINS THAT ARE CONFUSING. You want your domain to be easily understood. On occasion you are going to have to recite your website address to people over the phone. Say for instance your site was "helpforyou.com". People might try to type in "help4you.com". You don't want to have to spend time trying to explain how to enter the address. It is my recommendation that you stay away from using numbers that could also be words.
* THEY PUT DASHES IN BETWEEN THE WORDS IN THEIR DOMAIN NAME. Choose a name that is quite easy to type. If you are like me, you find it awkward to type dashes in between words. So avoid anything that doesn't flow easily, such as dashes.
* THEY DON'T CHOOSE A DOMAIN NAME WITH LASTING POWER. The name you choose is identifying your business. If you are looking at this business in the long term, then you must make sure that you don't choose a trendy name that will probably not work well for you at some time in the future. Remember, trends come and go.
If you keep these five points in mind when you are choosing your domain name, you will undoubtedly end up with something that represents you well and that you will be happy with for many years to come.
Just remember, your domain name is like a snapshot of you....make sure that it depicts you in the most favourable light.
About the Author:
Jan Shimano was District Manager for Health & Welfare Canada for many years. She was also self-employed as a Nutritional Consultant. She is currently a Business and Health Coach and internet marketer and operates her own internet marketing company from her residence in British Columbia. Jan invites you to also check out her videos at http://www.youtube.com/1jinny
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