It's time to distill your message to its most salient point. Although you may think you have pared it down to a tight message, have you told your customers why they need to buy from you?
This may possibly be the most important part of your AdWords management. This is the marketing ingredient that outweighs all others. This ingredient makes marketing easier. Without this basic yet vital ingedient, people wander aimlessly around for years.
What's this "thing," this magic ingredient? It's having a good answer to the following question:
Why should I do business with you, rather than someone else, or why should I do business at all?
Another way of asking the same question is:
What do you guarantee me uniquely?
When you have a really powerful answer to these two questions, your ads practically write themselves. When you have a really powerful answer to these questions, people will line up to buy from you.
When your business has a simple yet unmistakable mission, it will stands out in an age of confusing marketing messages and corporate mumbo jumbo. By answering this question you establish your unique selling proposition (USP). This will be a statement of value that's so clear and focused that it will be almost impossible for your potential customer to misunderstand it.
Less is more. Your business will grow, the world will sit up and take notice, and even your Google ads will write themselves, when you stand out from the crowd with a clear, simple, and utterly unique message.
WHAT IS A USP?
Your USP is that one thing special about you that your customer can't find anyplace else. It's your Unique Selling Proposition. It's what you bring to the table that no other business does, or even can.
Your USP is about the uniqueness of your product. It's even more than that. It is the whole reason for why your product is necessary in the first place. It is why your accompanying services are necessary, and why it's necessary to get the product now rather than later.
Many of the difficulties people have with Google come from a USP that isn't clear and unique. If you have your USP right up front, everything from the keywords and ads to the price of your product, everything will fall into place, making you and your customers satisfied.
This may possibly be the most important part of your AdWords management. This is the marketing ingredient that outweighs all others. This ingredient makes marketing easier. Without this basic yet vital ingedient, people wander aimlessly around for years.
What's this "thing," this magic ingredient? It's having a good answer to the following question:
Why should I do business with you, rather than someone else, or why should I do business at all?
Another way of asking the same question is:
What do you guarantee me uniquely?
When you have a really powerful answer to these two questions, your ads practically write themselves. When you have a really powerful answer to these questions, people will line up to buy from you.
When your business has a simple yet unmistakable mission, it will stands out in an age of confusing marketing messages and corporate mumbo jumbo. By answering this question you establish your unique selling proposition (USP). This will be a statement of value that's so clear and focused that it will be almost impossible for your potential customer to misunderstand it.
Less is more. Your business will grow, the world will sit up and take notice, and even your Google ads will write themselves, when you stand out from the crowd with a clear, simple, and utterly unique message.
WHAT IS A USP?
Your USP is that one thing special about you that your customer can't find anyplace else. It's your Unique Selling Proposition. It's what you bring to the table that no other business does, or even can.
Your USP is about the uniqueness of your product. It's even more than that. It is the whole reason for why your product is necessary in the first place. It is why your accompanying services are necessary, and why it's necessary to get the product now rather than later.
Many of the difficulties people have with Google come from a USP that isn't clear and unique. If you have your USP right up front, everything from the keywords and ads to the price of your product, everything will fall into place, making you and your customers satisfied.
About the Author:
George Kristopher, a respected expert in Adwords Management, manages several thousand dollars worth of PPC advertising for multiple different businesses. Claim Your Free Video on "The 4 Dirty Secrets Most PPC Management Companies Don't Want You To Know" at George's PPC Management site
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