Here are a few pointers for those checking out quick web design and marketing:
- Be Controversial; pick on a few sacred cows. The web is used by many folks who delight in pointing out how other people are wrong. You can use this to your advantage to get publicity. It would help, of course, if you actually believed what you were saying.
- Be First With A New, Popular Good (or a smarter second). MySpace wasn't the first social networking site, but they did it better. They designed it to be viral. Members could compete to get 'friends', and everyone wants new pals, right? Users could put anything they wanted online, even if it looked cr*ppy. Censorship was minimal. Result: Huge popularity, without needing the search-engines.
- Do A Press Release, and consider beforehand about how you can make it interesting to journalists. Spammers have lately taken to releasing poor-quality news items to just acquire backlinks. A better notion would be to investigate how to craft a good-quality release and then think of what would be truly topical to put in it.
- Use A Popular, Inexpensive Web Host. Here are some filtering criteria: Google PageRank of at least 5. Send them an email or two. See how long it takes to get a reply. They ought to have a message board (another indication of popularity and customer support). Oodles of features offered (MySQL databases, Cpanel, Fantastico). Recent positive reviews in webmaster discussion boards. Offers Linux servers (Windows costs more, and offers less). Fee per month can be as low as $10, and still have all the features above.
- Have More Than One Web Host. Have more than one internet hosting account if you have a lot of websites. Spread the web sites out over different accounts. That way, if one internet host goes 'splat', it will be a minor irritant instead of a twelve-hour slog putting twenty sites back online. You can place the resource-intensive stuff on the good, expensive host, and the lighter sites on the $5 p.m. hosts. You can then, using SSH and FTP, backup one site on-server and FTP it to another account directly. This can save a lot of time. It's also much speedier than downloading a backup to your PC and re-uploading it somewhere else. Have you got a 2MB broadband connection? The 2MB is the theoretical _download_ speed. Ever try _uploading_ a fat file? A lot tardier, isn't it?
- Install A Blogging Software Easily. Wordpress can be installed in moments from the Fantastico section of Cpanel. It allows an amateur to put their thoughts on the net easily. You ought to acquire a search-engine optimised theme for it; this will make Google index it properly. Such softwares are free; you needn't pay money for them.
- Useful Freeware: 1. NVU Web Editor. This is a pretty effective freeware web page editor. 2. GIMP Image Editor. This is a good image and photo manipulation package. 3. OpenOffice, an alternative to the Microsoft office suite. This can save you thousands if you need to buy multiple licences. 4. SimplyMepis. This a Linux operating system package. Like Damn Small Linux, it can be operated from a CD; handy in emergencies.
- Come Up For Air Occasionally. It's very easy to get bogged down in the minutiae of this or that web project. There are people whose _lives_ revolve around tweaking addons to open-source software. You ought to keep your eyes on the prize; what do you desire and what's the most direct, legal way of acquiring it?
I hope these few basic suggestions will help you in getting handy web design and marketing done speedily.
- Be Controversial; pick on a few sacred cows. The web is used by many folks who delight in pointing out how other people are wrong. You can use this to your advantage to get publicity. It would help, of course, if you actually believed what you were saying.
- Be First With A New, Popular Good (or a smarter second). MySpace wasn't the first social networking site, but they did it better. They designed it to be viral. Members could compete to get 'friends', and everyone wants new pals, right? Users could put anything they wanted online, even if it looked cr*ppy. Censorship was minimal. Result: Huge popularity, without needing the search-engines.
- Do A Press Release, and consider beforehand about how you can make it interesting to journalists. Spammers have lately taken to releasing poor-quality news items to just acquire backlinks. A better notion would be to investigate how to craft a good-quality release and then think of what would be truly topical to put in it.
- Use A Popular, Inexpensive Web Host. Here are some filtering criteria: Google PageRank of at least 5. Send them an email or two. See how long it takes to get a reply. They ought to have a message board (another indication of popularity and customer support). Oodles of features offered (MySQL databases, Cpanel, Fantastico). Recent positive reviews in webmaster discussion boards. Offers Linux servers (Windows costs more, and offers less). Fee per month can be as low as $10, and still have all the features above.
- Have More Than One Web Host. Have more than one internet hosting account if you have a lot of websites. Spread the web sites out over different accounts. That way, if one internet host goes 'splat', it will be a minor irritant instead of a twelve-hour slog putting twenty sites back online. You can place the resource-intensive stuff on the good, expensive host, and the lighter sites on the $5 p.m. hosts. You can then, using SSH and FTP, backup one site on-server and FTP it to another account directly. This can save a lot of time. It's also much speedier than downloading a backup to your PC and re-uploading it somewhere else. Have you got a 2MB broadband connection? The 2MB is the theoretical _download_ speed. Ever try _uploading_ a fat file? A lot tardier, isn't it?
- Install A Blogging Software Easily. Wordpress can be installed in moments from the Fantastico section of Cpanel. It allows an amateur to put their thoughts on the net easily. You ought to acquire a search-engine optimised theme for it; this will make Google index it properly. Such softwares are free; you needn't pay money for them.
- Useful Freeware: 1. NVU Web Editor. This is a pretty effective freeware web page editor. 2. GIMP Image Editor. This is a good image and photo manipulation package. 3. OpenOffice, an alternative to the Microsoft office suite. This can save you thousands if you need to buy multiple licences. 4. SimplyMepis. This a Linux operating system package. Like Damn Small Linux, it can be operated from a CD; handy in emergencies.
- Come Up For Air Occasionally. It's very easy to get bogged down in the minutiae of this or that web project. There are people whose _lives_ revolve around tweaking addons to open-source software. You ought to keep your eyes on the prize; what do you desire and what's the most direct, legal way of acquiring it?
I hope these few basic suggestions will help you in getting handy web design and marketing done speedily.
About the Author:
N. Svengali is an author for web designer London and UK adverse credit loans web sites in London, UK.
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