Google Adwords is the number one advertising option out there, and it's become a symbol of the growth of the internet since the 1990's crash. Adwords has evolved to offer advertisers a plethora of new options for generating revenue while giving search users accurate results. Largely due to Adwords, websites are no longer just gimmicks, they are viable businesses, but knowing how to use Adwords effectively is your first step to gathering traffic and making your website a profit center.
Signing up for Adwords is something you can do in five minutes or less, and you can fund your new account with as little as $10. The first time you log into Adwords, you will notice a tremendous number of useful tools. But don't spend time learning them right away. The first thing you need to do is to get a list of keywords.
There are excellent services for finding keywords, and you can use them on a trial basis for a week for free. But the best keywords are ones you think up yourself. Why? Users judge your site on content, not keywords. And to a large extent, Google's page ranking algorithm does, too. Just because a keyword promises to bring in a lot of traffic does not mean you should use it. In fact, overusing any word in your content can hurt you, and hurt you a lot.
Where do you get your list of keywords? Start by brainstorming. Think of a list of keywords your customers would search for, making sure, of course, that they could find the content they want on your site. It's OK to plug them into the keyword suggestion tool, but just because a keyword pops up that promises to bring lots of traffic, don't pay for it, unless it matches your site. Many keyword suggestions will not be very useful for you, but anything that stands out as having a high search volume and low competition and also describes your services is a good place to start.
A common beginner's mistake is to use too many keywords. You only want to use as many keywords as you can test and track. Probably you don't want more than 10 to 15 keywords in your first campaign. If you use more than 15 keywords, you may succumb to the temptation to ax words that don't bring you traffic right away, and you may be left with keywords that are not really the best. When you have your short list of keywords complete, then write just one ad. Make the copy for your ad a magnet for web search. Make it clear and direct, giving anyone who sees it a very clear reason to go to your site?and make sure your site delivers the content you advertise. When you have done this, then it is time to set your budget.
Adwords budgets are set in terms of dollars per day. For instance, if you set your budget at $50 a day, Adwords will never run more than $50 worth of ads in any single 24-hour period (although occasionally they may run one click over). You can set your account to run ads throughout the day at an even rate, or just spend the money as fast as possible, up to your daily limit.
Adwords gives you tools that allow you to take charge of how your ads appear, when they appear, and how much you pay for a click. As you learn to use all these tools in ways that earn you customers, you will be able to grow your site and take a profit.
Signing up for Adwords is something you can do in five minutes or less, and you can fund your new account with as little as $10. The first time you log into Adwords, you will notice a tremendous number of useful tools. But don't spend time learning them right away. The first thing you need to do is to get a list of keywords.
There are excellent services for finding keywords, and you can use them on a trial basis for a week for free. But the best keywords are ones you think up yourself. Why? Users judge your site on content, not keywords. And to a large extent, Google's page ranking algorithm does, too. Just because a keyword promises to bring in a lot of traffic does not mean you should use it. In fact, overusing any word in your content can hurt you, and hurt you a lot.
Where do you get your list of keywords? Start by brainstorming. Think of a list of keywords your customers would search for, making sure, of course, that they could find the content they want on your site. It's OK to plug them into the keyword suggestion tool, but just because a keyword pops up that promises to bring lots of traffic, don't pay for it, unless it matches your site. Many keyword suggestions will not be very useful for you, but anything that stands out as having a high search volume and low competition and also describes your services is a good place to start.
A common beginner's mistake is to use too many keywords. You only want to use as many keywords as you can test and track. Probably you don't want more than 10 to 15 keywords in your first campaign. If you use more than 15 keywords, you may succumb to the temptation to ax words that don't bring you traffic right away, and you may be left with keywords that are not really the best. When you have your short list of keywords complete, then write just one ad. Make the copy for your ad a magnet for web search. Make it clear and direct, giving anyone who sees it a very clear reason to go to your site?and make sure your site delivers the content you advertise. When you have done this, then it is time to set your budget.
Adwords budgets are set in terms of dollars per day. For instance, if you set your budget at $50 a day, Adwords will never run more than $50 worth of ads in any single 24-hour period (although occasionally they may run one click over). You can set your account to run ads throughout the day at an even rate, or just spend the money as fast as possible, up to your daily limit.
Adwords gives you tools that allow you to take charge of how your ads appear, when they appear, and how much you pay for a click. As you learn to use all these tools in ways that earn you customers, you will be able to grow your site and take a profit.
About the Author:
Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.
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