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Finding Products You Can Promote on Clickbank

By Graham McKenzie

There's no greater powerhouse on the Internet for affiliate marketing than Clickbank. Clickbank is packed with over 10,000 products spanning more than twelve different categories. Each of these potential money-makers is just one tiny part of a massive affiliate marketing network. The potential of Clickbank for your website's earning power is enormous. The problem for most marketers is, however, they simply become overwhelmed by all the opportunity.

The very first thing you need to do when you get to Clickbank's site is to click on the Marketplace link. The Marketplace is where you will begin your product search. It presents products in multiple categories. Each category is further broken down into subcategories that identify newest products, bestsellers, and potential bestsellers.

What you need to do here is to understand what the factors that distinguish products mean. Gravity, for instance, is a score you will find at the end of a product listing. The gravity of a product is a score computed from how many unique affiliate marketing sites have sold that particular product in the last six weeks. The more recent the sale, the greater its gravity. One thing to keep in mind, however, is that if one affiliate sold 10,000 units, their site would still count as just one point of gravity for that product. A high-gravity product has a lot of competition, but it sells well.

Another number that's important to your selection is commission. You need to know the percentage of the total cost of the product that the seller will send you for your part in securing the sale. Sellers typically offer a 50-50 split, but the amount you earn can be as high as 75% or more. You can see the average amount per sale earned by each affiliate marketers, and you can see the number of sales made by all the affiliates together. This number gives you a good indication of how well the product converts when you send visitors to the Publishers page. You do not want to waste your time preselling a product that the Publisher cannot convert.

After you check these numbers, take a look at the Publisher's sales pages. If a landing page is sloppy, with lousy writing, punctuation, spelling, and grammar, if there are questionable graphics or links that don't work, chances are it won't convert not matter how well you presell.

But if you come across a well-written sales page with clean design and concise instructions, you might just have a high converter. And to do your best possible job preselling, put yourself in the role of customer?literally. Order the product online to see what it is, how it works, whether it's really a quality offering, and how fast it is delivered. This costs you some additional money upfront, but it can greatly assist your making profitable decisions. Picking the right product on Clickbank to promote can be time consuming, but if you do your research, consider each of the scores, and make a fully informed choice of the product you want to presell, you set yourself up for success.

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