I had to put something down to give people some information. Daily I get questions on the Google Sandbox and the filters like the overoptimization filter that Google is rumored to have. I just had to come out with something that showed the results of my tests. I think that this could help some people, especially new SEOs identify if their site has some problems.
I think it is best if I address the Sandbox first. It is easy because I don't believe it exists. If it does exist I have found the magical way around it with all of my sites. I don't know what this way is because I have done different things in the beginning with each one of my sites, but within 3 months for any keyword I am getting on page two or even page one. I put up 3 new sites in November and all three are in the top 30 of Google, one is on page one, and the other is on page two, and we are going to talk about site three in the over optimization filter section of this article.
I am not sure I dont believe the Sandbox exists, however I know for a fact that there are methods to getting around it, even though I cant say definitively what they are. I mean how could 3 of my sites jump to page one if there was a sandbox within a month or two? If there is truly a sandbox filter, or a method that gets you put in it, I missed out on it with three sites, so maybe my methods are just superior to everyone out there who says there is a sandbox.
Now the overoptimization filter. Let's just be blunt, if your site is overoptimized in Google's eyes they will completley destroy your rankings. They will literally kill your site. Bye Bye good ranking, hello I am not in the index at all. Here is what I did. On week 2 of new website that was fantastic, I was on page one in the number five position. Best ranking ever in that short amount of time. Oh it was lovely. Then along came Mr. Overoptimization and he slit my throat. My site disappeared one day, and I don't mean from page one, I mean from the whole index. I wasn't even on page one when I searched for my domain name with the dot com.
Right away I screamed Sandbox, read everything I could on it, and accepted that I would not be ranked for six months. I then pulled half of my hair out wondering if my other sites would drop like that too. As a matter of fact I obsessed over my rankings sometimes checking them hourly just to make sure they were still somewhere close to page one. You know Google rankings change a lot, I learned this during my little breakdown. After about a month of inaction because I assumed Sandbox I boldly made a move. At the top of my site in my H1 tags I had my keywords, I changed that tag, took the keywords out of it. A few days later, though not number one because I still am overoptimized, I was in position 100. Guess what? I wasn't sandboxed, I overoptimized.
The results of this test were impressive. I jumped from not being indexed to being just over position 100. I have since made another change reducing my keyword density some more. I found that my keyword density for my main keywords was about 4% which people in forums, who I dont believe know a lot, say is good, somewhere between 3-7 percent. The sites ranked for this keyword have a density for the phrase somewhere between 0-1%. I am now waiting to see what this reduction does for my rankings.
Up until this time I have been a firm believer in off page optimization, my theory has always been that there is no way they can weight on page optimization that much because it is so controllable by the webmaster. What I have learned in return is that on page cant help too incredibly much, but it can kill your site. Pay attention to the density of top sites and do your best to fit in those numbers. If you are over optimized kiss your income and your site good-bye on Google. The problem: MSN and Yahoo reward key word density so in increasing my rankings in Google I have partially damaged my MSN and Yahoo rankings, but I think it is worth it. I want to be on top of Google then worry about MSN and Yahoo.
So to those people in the forums stating that they have been sandboxed for 6 months, change your strategy. There is no way that Google is holding you back for 6 months but putting my sites on in 2 weeks. I am no different than you. I don't know Matt Cutts and I don't have ANY clue what the algorithim is. But I do get to page 2 sometimes within weeks of launching new sites. So if someone told me this, I would be going back to my site saying ok what am I doing wrong here.
Oh yeah also, don't contact me to link to your site. One of my major linking strategies is I do not exchange links, nor do I put a single outbound link on my site even to one of my own sites. Why? As far as I have seen anybody in the universe can link to my site and it doesn't hurt me, but I can get a penalty for linking to someones site. Therefore I don't link out to anybody.
I think it is best if I address the Sandbox first. It is easy because I don't believe it exists. If it does exist I have found the magical way around it with all of my sites. I don't know what this way is because I have done different things in the beginning with each one of my sites, but within 3 months for any keyword I am getting on page two or even page one. I put up 3 new sites in November and all three are in the top 30 of Google, one is on page one, and the other is on page two, and we are going to talk about site three in the over optimization filter section of this article.
I am not sure I dont believe the Sandbox exists, however I know for a fact that there are methods to getting around it, even though I cant say definitively what they are. I mean how could 3 of my sites jump to page one if there was a sandbox within a month or two? If there is truly a sandbox filter, or a method that gets you put in it, I missed out on it with three sites, so maybe my methods are just superior to everyone out there who says there is a sandbox.
Now the overoptimization filter. Let's just be blunt, if your site is overoptimized in Google's eyes they will completley destroy your rankings. They will literally kill your site. Bye Bye good ranking, hello I am not in the index at all. Here is what I did. On week 2 of new website that was fantastic, I was on page one in the number five position. Best ranking ever in that short amount of time. Oh it was lovely. Then along came Mr. Overoptimization and he slit my throat. My site disappeared one day, and I don't mean from page one, I mean from the whole index. I wasn't even on page one when I searched for my domain name with the dot com.
Right away I screamed Sandbox, read everything I could on it, and accepted that I would not be ranked for six months. I then pulled half of my hair out wondering if my other sites would drop like that too. As a matter of fact I obsessed over my rankings sometimes checking them hourly just to make sure they were still somewhere close to page one. You know Google rankings change a lot, I learned this during my little breakdown. After about a month of inaction because I assumed Sandbox I boldly made a move. At the top of my site in my H1 tags I had my keywords, I changed that tag, took the keywords out of it. A few days later, though not number one because I still am overoptimized, I was in position 100. Guess what? I wasn't sandboxed, I overoptimized.
The results of this test were impressive. I jumped from not being indexed to being just over position 100. I have since made another change reducing my keyword density some more. I found that my keyword density for my main keywords was about 4% which people in forums, who I dont believe know a lot, say is good, somewhere between 3-7 percent. The sites ranked for this keyword have a density for the phrase somewhere between 0-1%. I am now waiting to see what this reduction does for my rankings.
Up until this time I have been a firm believer in off page optimization, my theory has always been that there is no way they can weight on page optimization that much because it is so controllable by the webmaster. What I have learned in return is that on page cant help too incredibly much, but it can kill your site. Pay attention to the density of top sites and do your best to fit in those numbers. If you are over optimized kiss your income and your site good-bye on Google. The problem: MSN and Yahoo reward key word density so in increasing my rankings in Google I have partially damaged my MSN and Yahoo rankings, but I think it is worth it. I want to be on top of Google then worry about MSN and Yahoo.
So to those people in the forums stating that they have been sandboxed for 6 months, change your strategy. There is no way that Google is holding you back for 6 months but putting my sites on in 2 weeks. I am no different than you. I don't know Matt Cutts and I don't have ANY clue what the algorithim is. But I do get to page 2 sometimes within weeks of launching new sites. So if someone told me this, I would be going back to my site saying ok what am I doing wrong here.
Oh yeah also, don't contact me to link to your site. One of my major linking strategies is I do not exchange links, nor do I put a single outbound link on my site even to one of my own sites. Why? As far as I have seen anybody in the universe can link to my site and it doesn't hurt me, but I can get a penalty for linking to someones site. Therefore I don't link out to anybody.
About the Author:
Brent Sweet has several internet websites and google listings. His theory is number one on Google or no business success. So everyday his focus is optimization. Some of his businesses are Cheap Hotel Reservations, Legit Online Jobs, Bird house, and he offers Article Submissions.
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