Did you know Google has a keyword research tool of its own. To find it, click on the "Tools" link in the green strip at the top of your screen. Now you have two choices: If you've already got a full web site up and you don't want to start completely from scratch in guessing at all the keywords that are there, click on the "Site-Related Keywords" tab and simply enter the web address for one or several pages on your site. Google will search the site and come up with your keyword list for you.
However, if you want to reach people with keywords that you know aren't obviously found on your web site, click the "Keyword Variations" tab and enter one of your core keywords. Google doesn't just give you variations of that keyword. Check the tiny box to the right marked "Use synonyms," and it also gives you a host of related suggested themes. Google's results here are just the results you'd expect from a world-class search engine. What's interesting is that google results sometimes differ greatly from sources that claim to be exact. Who do you trust with Google's keyword data? Google, or other sources. Hopefully, you trust Google a lot more.
Many of the results you'll find immediately relevant; others you won't have use for. But Google gives you plenty more still helping your Google AdWords management. They won't give you the explicit numbers of searches for these terms on their system, but they will show you the relative amount of traffic they generate. To see this, click on the "Show columns" dropdown menu and select "Keyword popularity".
The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each search term gets.
Another clever feature is something called "Global search volume trends". This is a month-by-month graphic of the average searches that your particular term gets.
Very clever. And very helpful in Google AdWords management. You get variations that Overture couldn't give you and information about your competition that you can't get from any other free service. And it doesn't cost you a penny extra.
WORDTRACKER
If you use Overture's tool to find all of the searched-on variations of "learn German," then every result it lists for you will have those two words in it:
1,371 learn to speak german 916 learn german free 598 learn german online free 383 learn to speak german for free 108 learn to speak german online 100 german language learn online 73 learn swiss german 71 learn german software 69 learn german cd
But aren't there people who want to learn German who don't use that exact phrase?
Sure are. There's also "study German" and even "study in Germany," not to mention the occasional guy who on a lark types in "learn Deutsch" or even "sprechen sie Deutsch."
The question is, how do you know what other possible keywords there are? Here is the answer to that questiion: Wordtracker's Wide Search.
Let's say now that you're bidding on keywords for cell phones. Go to Wordtracker, and you'll get these suggested variations:
mobile phone nokia cellphone cellular phone ringtones wireless sony ericsson samsung sanyo motorola bluetooth accessories
If you will contemplate these results a bit, you may realize that the keywords that Wordtracker gave you could actually open up for you brand new markets that you may have never have considered. More than a few people have figured out after looking over keywords and traffic that they could make even more money selling accessories for Nokia phones than being just a reseller of the phones themselves. There are countless examples of these kinds of discoveries. That is the whole purpose of research in the first place. So remember to keep an open mind!
Wordtracker is not designed to give you click costs or profitability estimates. It's made to alert you to all of the possible directions you can take with your keywords. It does this by
showing all of the variations of keywords that people have typed in over the last 60 days, and showing you the total number of searches each one has had through Dogpile and Metacrawler.
You may notice that other than including plurals along with singulars, this list does not give you any other spelling variations, like "cell" or "cell phone" or "cellular." You will have to do those separately.
However, if you want to reach people with keywords that you know aren't obviously found on your web site, click the "Keyword Variations" tab and enter one of your core keywords. Google doesn't just give you variations of that keyword. Check the tiny box to the right marked "Use synonyms," and it also gives you a host of related suggested themes. Google's results here are just the results you'd expect from a world-class search engine. What's interesting is that google results sometimes differ greatly from sources that claim to be exact. Who do you trust with Google's keyword data? Google, or other sources. Hopefully, you trust Google a lot more.
Many of the results you'll find immediately relevant; others you won't have use for. But Google gives you plenty more still helping your Google AdWords management. They won't give you the explicit numbers of searches for these terms on their system, but they will show you the relative amount of traffic they generate. To see this, click on the "Show columns" dropdown menu and select "Keyword popularity".
The partially-shaded rectangles tell you how saturated with competitors each keyword is, along with the relative volume of searches each search term gets.
Another clever feature is something called "Global search volume trends". This is a month-by-month graphic of the average searches that your particular term gets.
Very clever. And very helpful in Google AdWords management. You get variations that Overture couldn't give you and information about your competition that you can't get from any other free service. And it doesn't cost you a penny extra.
WORDTRACKER
If you use Overture's tool to find all of the searched-on variations of "learn German," then every result it lists for you will have those two words in it:
1,371 learn to speak german 916 learn german free 598 learn german online free 383 learn to speak german for free 108 learn to speak german online 100 german language learn online 73 learn swiss german 71 learn german software 69 learn german cd
But aren't there people who want to learn German who don't use that exact phrase?
Sure are. There's also "study German" and even "study in Germany," not to mention the occasional guy who on a lark types in "learn Deutsch" or even "sprechen sie Deutsch."
The question is, how do you know what other possible keywords there are? Here is the answer to that questiion: Wordtracker's Wide Search.
Let's say now that you're bidding on keywords for cell phones. Go to Wordtracker, and you'll get these suggested variations:
mobile phone nokia cellphone cellular phone ringtones wireless sony ericsson samsung sanyo motorola bluetooth accessories
If you will contemplate these results a bit, you may realize that the keywords that Wordtracker gave you could actually open up for you brand new markets that you may have never have considered. More than a few people have figured out after looking over keywords and traffic that they could make even more money selling accessories for Nokia phones than being just a reseller of the phones themselves. There are countless examples of these kinds of discoveries. That is the whole purpose of research in the first place. So remember to keep an open mind!
Wordtracker is not designed to give you click costs or profitability estimates. It's made to alert you to all of the possible directions you can take with your keywords. It does this by
showing all of the variations of keywords that people have typed in over the last 60 days, and showing you the total number of searches each one has had through Dogpile and Metacrawler.
You may notice that other than including plurals along with singulars, this list does not give you any other spelling variations, like "cell" or "cell phone" or "cellular." You will have to do those separately.
About the Author:
George Kristopher, a respected expert in Adwords Management, manages several thousand dollars worth of PPC advertising for a variety of different businesses. Claim Your Free Video on "The 4 Dirty Little Secrets Most PPC Management Companies Don't Want You To Know" at George's PPC Management site
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