A tiny change in presentation or different phrase can mark the difference between a highly successful and popular ad and an ad that fails miserably.
Because these changes are so small, it is often difficult to examine which ad will work and which ad will not.
Split testing is a sales tactic that tests two different sales pages, keywords, PPC copy and other online sales tools using an equal number of impressions to see which one converts more effectively. Split testing is one of the few research tools that an Internet marketer has at their disposal, so they use it quite readily.
In layman?s terms, split testing is basically taking two different ads with very minor differences and proving which one works more effectively. The minor differences can range from color or size text, to a certain phrase.
Split testing must last for at least a few days. The concept is to see which one accumulates more clicks, especially setting a milestone at 40 to 50 clicks. If for example, the ?Money Back Guarantee? ad wins, then you now know that the simple phrase may make a small difference. Now you must gauge where you should put the phrase. How about the beginning of your article? How about the end? Sounds like it?s time for another split test.
Split testing is also used for newsletters, sales copy, and many other forms of writing that promote sales. A lot of marketers use software to help rotate their sales pages, and examine which technique works the most effectively.
Because Internet marketing is in it early stages, much of what we know to do is based more on anecdotes rather than any type of science. Split testing utilizes some science, which is why it?s so popular.
Split testing is one of the few effective research tools that you can use on your own work. However, marketers should never rest with one ad. The web is constantly changing and marketers need to constantly adjust. Split testing is a never ending game.
Because these changes are so small, it is often difficult to examine which ad will work and which ad will not.
Split testing is a sales tactic that tests two different sales pages, keywords, PPC copy and other online sales tools using an equal number of impressions to see which one converts more effectively. Split testing is one of the few research tools that an Internet marketer has at their disposal, so they use it quite readily.
In layman?s terms, split testing is basically taking two different ads with very minor differences and proving which one works more effectively. The minor differences can range from color or size text, to a certain phrase.
Split testing must last for at least a few days. The concept is to see which one accumulates more clicks, especially setting a milestone at 40 to 50 clicks. If for example, the ?Money Back Guarantee? ad wins, then you now know that the simple phrase may make a small difference. Now you must gauge where you should put the phrase. How about the beginning of your article? How about the end? Sounds like it?s time for another split test.
Split testing is also used for newsletters, sales copy, and many other forms of writing that promote sales. A lot of marketers use software to help rotate their sales pages, and examine which technique works the most effectively.
Because Internet marketing is in it early stages, much of what we know to do is based more on anecdotes rather than any type of science. Split testing utilizes some science, which is why it?s so popular.
Split testing is one of the few effective research tools that you can use on your own work. However, marketers should never rest with one ad. The web is constantly changing and marketers need to constantly adjust. Split testing is a never ending game.
About the Author:
Graham McKenzie is the content Syndication Manager for the splittestmasterguide.com teaching webiste owners how to split test for increased profits.
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