According to the latest research, not only is online video the fastest growing media online, but is has now surpassed search as the most popular activity online. Online video views surpassed searches performed on the top 5 search engines, according to stats released by comScore and covered by ReelSEO in October 2008.
For internet marketers, online video is a buzz topic right now and the reason is that it is one of the most effective ways to convey your marketing message and brand. However, because online video marketing is such a new phenomena, there are many aspects that are not well understood. Content producers and marketers are clamoring to produce videos for online use, but many do not understand what it takes to get traffic to their videos. The first step in gaining exposure for your online video content is in making certain that it is discoverable. That is where Video search engine optimization, also known as Video SEO comes in.
In order to leverage the power of online video with search, one must first answer the question, "what is video SEO, or video search engine optimization?" Simply stated, it is the art and process of creating online video content in such a way that it is easily discovered and indexed by search engines. Doing this will help to drive maximum exposure to your video content. When we talk about video SEO, there are really 2 separate and distinct strategies for optimizing video online.
First, there is what is known as "Posted" video SEO. With "posted" video optimization, the strategy is to get as many views to your video content as possible. To do this, you can take advantage of the massive audience that video sharing websites like YouTube, metacafe, blip.tv and others have. One other benefit to this strategy is that you can leverage the existing authority and page rank that these sites have in order to show up in Universal search on the major search engines.
With posted video SEO, it is important that you pay close attention to the keywords that you include in fields entered upon upload like the title, tags, descriptions, etc... We recommend utilizing tools and services that help you to automatically upload your videos to multiple video sharing sites at once. Although it is not impossible to do so, the major downfall with this strategy falls into place when your goal is purely to drive traffic back to your website.
While "Posted" video SEO is a great strategy for getting video views, "Hosted" video SEO is a good strategy when your goal is to drive users to your own website. Essentially, "hosted" video SEO is the practice of optimizing your own website video content. Another benefit to this strategy is that it allows website owners to leverage video content to generate high rankings within the major search engines due to the proliferation of universal search
With "hosted" video SEO, it is most important that you follow best practices in general for search engine optimization. Because search engines can not yet read within video content, it is important that you optimize the HTML pages that contain your video content much in the same way that you would with regular SEO. Although there are many detailed tips and techniques for "hosted" video SEO, most can be summed up with the following tips:
1) Make sure that the page with your video on it includes a good amount of relevant on-page text to guide the search engines. Include your keywords in your meta tags, URL string, descriptions, etc...
2) Consider publishing a transcript or captions for your video.
3) Keep your videos in one main directory with one video per unique URL.
4) Publish a video sitemap or MRSS feed to help guide the search engines to your video content.
5) Be sure to generate off-site links to your video pages by encouraging users to share and link to your videos.
Whether you choose "posted" or "hosted" video SEO, ReelSEO is a great reference and resource for your to learn more tips and guidelines for video search engine optimization and marketing. ReelSEO is the only website available today that is completely focused on providing expert advice when it comes to video search engine optimization. If you want to learn more, ReelSEO is the most authoritative site in existence.
Good luck and happy optimization. Get on board with Video SEO today.
For internet marketers, online video is a buzz topic right now and the reason is that it is one of the most effective ways to convey your marketing message and brand. However, because online video marketing is such a new phenomena, there are many aspects that are not well understood. Content producers and marketers are clamoring to produce videos for online use, but many do not understand what it takes to get traffic to their videos. The first step in gaining exposure for your online video content is in making certain that it is discoverable. That is where Video search engine optimization, also known as Video SEO comes in.
In order to leverage the power of online video with search, one must first answer the question, "what is video SEO, or video search engine optimization?" Simply stated, it is the art and process of creating online video content in such a way that it is easily discovered and indexed by search engines. Doing this will help to drive maximum exposure to your video content. When we talk about video SEO, there are really 2 separate and distinct strategies for optimizing video online.
First, there is what is known as "Posted" video SEO. With "posted" video optimization, the strategy is to get as many views to your video content as possible. To do this, you can take advantage of the massive audience that video sharing websites like YouTube, metacafe, blip.tv and others have. One other benefit to this strategy is that you can leverage the existing authority and page rank that these sites have in order to show up in Universal search on the major search engines.
With posted video SEO, it is important that you pay close attention to the keywords that you include in fields entered upon upload like the title, tags, descriptions, etc... We recommend utilizing tools and services that help you to automatically upload your videos to multiple video sharing sites at once. Although it is not impossible to do so, the major downfall with this strategy falls into place when your goal is purely to drive traffic back to your website.
While "Posted" video SEO is a great strategy for getting video views, "Hosted" video SEO is a good strategy when your goal is to drive users to your own website. Essentially, "hosted" video SEO is the practice of optimizing your own website video content. Another benefit to this strategy is that it allows website owners to leverage video content to generate high rankings within the major search engines due to the proliferation of universal search
With "hosted" video SEO, it is most important that you follow best practices in general for search engine optimization. Because search engines can not yet read within video content, it is important that you optimize the HTML pages that contain your video content much in the same way that you would with regular SEO. Although there are many detailed tips and techniques for "hosted" video SEO, most can be summed up with the following tips:
1) Make sure that the page with your video on it includes a good amount of relevant on-page text to guide the search engines. Include your keywords in your meta tags, URL string, descriptions, etc...
2) Consider publishing a transcript or captions for your video.
3) Keep your videos in one main directory with one video per unique URL.
4) Publish a video sitemap or MRSS feed to help guide the search engines to your video content.
5) Be sure to generate off-site links to your video pages by encouraging users to share and link to your videos.
Whether you choose "posted" or "hosted" video SEO, ReelSEO is a great reference and resource for your to learn more tips and guidelines for video search engine optimization and marketing. ReelSEO is the only website available today that is completely focused on providing expert advice when it comes to video search engine optimization. If you want to learn more, ReelSEO is the most authoritative site in existence.
Good luck and happy optimization. Get on board with Video SEO today.
About the Author:
For additional tips, guidelines, and advice related to SEO for Video, please visit ReelSEO.com. ReelSEO is the only website that is dedicated to offering expert tips, techniques, guidelines, and tutorials for video marketing and video SEO.
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