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Youtube Marketing Tips - Make the Best Online Videos Around

By Marcus Richard

If youre like millions of others around the world youve been to and even uploaded videos to YouTube. But then you had all sorts of problems getting your files to show properly or look good or a hundred other things. So heres a quick how-to that will help you optimize your video for YouTube You need to make sure that when you save your video for YouTube that you do so in a format that is not only compatible with YouTube buy will display properly when streamed back through the web to your viewers.

In the meantime, read through this article and youll get some better looking videos in the long run.

Resolution " YouTube display in a fairly specific resolution and to help their compression utilities get your video up with the minimum of loss of quality you need to match your video up to their resolution. Since theyre using 720p now, which means you should have 1280x720 pixel resolution you need to set your video resolution accordingly. This will cut down on compression time and give you a better idea of what your video will look like in the end. Its not so bad really. The resolution is HD and that means that you can get a real HD experience out of YouTube.

Bitrate " This is how much data is processed per second when your video is being created or saved. Whenever possible you want this to be as high of a number as you can get. Generally youd like it to be in the range of 6Mbps and 8Mbps. Thats so much data so that when your video goes through the YouTube compressor online, even though there might be a loss of quality, it will still retain enough to look good as it gets popped out the other side. This will make for large file sizes as well so be aware of that.

While youre thinking about the other things youve also got to think about several more things, audio is one of them. You need to have this in MP3 or AAC (44.1KHz Stereo ideally) on the track or you risk losing quality during compression and conversion. Your best bet is to set this to CBR of VBR if you have the option. Framerate is another thing you should pay attention to. To keep thinks flowing smoothly youve got to maintain a minimum of 30+ FPS or frames per second. The file format you need to have your stuff in is .mov or .mp4. If your video editing package cant handle that then youre going to want to look into one that can. Quicktime Pro is often touted as the ideal since its both cheap and handles a wide variety of video formats.

Take all of this into account and youre on your way to some better looking YouTube videos in the near future. Now get out there and get to work!

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