Chiropractors are among many who have seen their businesses take a turn for the worse in today's economic environment. Many of these doctors are looking for way to generate new business, but they lack basic marketing skills and often rely on outdated methods.
Are you still using outmoded marketing and advertising techniques? Postcards, newspaper drops, and telemarketing are pass. Networking at the chamber of commerce or trade shows generates few if any real referrals. The absolute best form of marketing available today is actually 100% free, and has been proven successful time and again.
Three years ago I began using SEO / Web 2.0 marketing techniques. I was the first Chiropractor to bring these exciting new tools to our profession, and other doctors were stunned to learn that I was generating huge numbers of new clients with common websites like MySpace, Facebook and YouTube.
I had many well-known consultants come to me and basically beg and plead for my secret strategies I was sharing with a select group of chiropractors. Many would try and be sneaky, actually call me from private numbers but they would give me an email or contact information that I could trace-back to a consulting firm. I always thought this was funny because these guys are stuck in the realm of competition, whereas I'm an entrepreneur and creator.
Social networks are absolutely free to join and can reap massive rewards if you know how to position yourself as an expert in the community. Many chiropractors make the mistake of spamming others when they initially get on networks like Myspace, Facebook, and YouTube. Then, they wonder why they get kicked off in little time. So what do they then do? Many will bash this type of chiropractic marketing and claim it doesn't work instead of faulting themselves for not seeking out the proper coaching and guidance. They've already destroyed credibility with their primary niche and have blown a perfect opportunity to bring in boatloads of new patients from social media sites.
While the profession and 95% of chiropractors are playing catch-up, I've been on the cutting-edge discovering new, and even more powerful ways to leverage these Web 2.0 technologies to create a steady stream of new patients and multiple sources of income for me and my hundreds of students. Last month was a great example, as I made over $5,000 in one month from just one video that I posted on YouTube. With returns like this for minimal time investment, many are crippling themselves by not learning how to market the proper way with social media.
Let me leave you with a couple simple tips about chiropractic marketing on Myspace. Never send a friend request without a polite message! This is Myspace 101 stuff that is very important since you want the person to know how you ran across their profile. Always include videos on your profile, as it makes people stay on your page for a longer period of time and holds interest. Now, I'm not talking of all chiropractic videos either. People want to know the real you, not just what your profession is!
There has never been anything like Web 2.0 in the world of marketing. To understand how to use these sites, it is vital that you understand both the spoken and unspoken rules of participating on them. You will see immediate benefits when you finally understand how they work. The best way to do this is to find a mentor or a guide who can give you the support you need while you make yourself a part of this exciting new environment.
Are you still using outmoded marketing and advertising techniques? Postcards, newspaper drops, and telemarketing are pass. Networking at the chamber of commerce or trade shows generates few if any real referrals. The absolute best form of marketing available today is actually 100% free, and has been proven successful time and again.
Three years ago I began using SEO / Web 2.0 marketing techniques. I was the first Chiropractor to bring these exciting new tools to our profession, and other doctors were stunned to learn that I was generating huge numbers of new clients with common websites like MySpace, Facebook and YouTube.
I had many well-known consultants come to me and basically beg and plead for my secret strategies I was sharing with a select group of chiropractors. Many would try and be sneaky, actually call me from private numbers but they would give me an email or contact information that I could trace-back to a consulting firm. I always thought this was funny because these guys are stuck in the realm of competition, whereas I'm an entrepreneur and creator.
Social networks are absolutely free to join and can reap massive rewards if you know how to position yourself as an expert in the community. Many chiropractors make the mistake of spamming others when they initially get on networks like Myspace, Facebook, and YouTube. Then, they wonder why they get kicked off in little time. So what do they then do? Many will bash this type of chiropractic marketing and claim it doesn't work instead of faulting themselves for not seeking out the proper coaching and guidance. They've already destroyed credibility with their primary niche and have blown a perfect opportunity to bring in boatloads of new patients from social media sites.
While the profession and 95% of chiropractors are playing catch-up, I've been on the cutting-edge discovering new, and even more powerful ways to leverage these Web 2.0 technologies to create a steady stream of new patients and multiple sources of income for me and my hundreds of students. Last month was a great example, as I made over $5,000 in one month from just one video that I posted on YouTube. With returns like this for minimal time investment, many are crippling themselves by not learning how to market the proper way with social media.
Let me leave you with a couple simple tips about chiropractic marketing on Myspace. Never send a friend request without a polite message! This is Myspace 101 stuff that is very important since you want the person to know how you ran across their profile. Always include videos on your profile, as it makes people stay on your page for a longer period of time and holds interest. Now, I'm not talking of all chiropractic videos either. People want to know the real you, not just what your profession is!
There has never been anything like Web 2.0 in the world of marketing. To understand how to use these sites, it is vital that you understand both the spoken and unspoken rules of participating on them. You will see immediate benefits when you finally understand how they work. The best way to do this is to find a mentor or a guide who can give you the support you need while you make yourself a part of this exciting new environment.
About the Author:
Ever curious how to use social networks to easily get an extra 15 new patients / month with Chiropractic Marketing? Learn how to earn $30,000 / month and create other MSI's with this hot social media / SEO video training course. Visit http://dcincome.com today.
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