Typically, about eighty percent of my workday is devoted to website promotion. Sometimes, it occupies my whole day.
I have, literally, tried almost every known website promotion technique. Article marketing is my favorite because it is by far the most effective. But, only if it is done properly.
To get the kind of results you want from your article marketing efforts, keep these things in mind.
1. Be sure you choose a good title for your article. Make it interesting and descriptive.
2. Write conversationally, but not too informally. This is especially important if your topic is serious in nature (health, investing, etc.) or if you hope to me viewed as an expert.
3. Do not waste your readers' time. Don't take two paragraphs to make a point that can be made in one.
4. Do not limit yourself to writing articles on the subject(s) of the websites(s) you are trying to promote. If you do, there are article directories and websites on which you will never be published.
5. Craft your author's box copy carefully. Be certain that your website links are embedded in your best keywords. Most of my sites are on higher education, so my links are embedded in terms like "online degrees", "online colleges", "scholarships" and other terms for which I would like my sites to rank well.
6. Proofread carefully. Then, do it again.
Nothing will compensate for good content. But, however good your content, aggressive promotion is required if you want people to visit your site. And, nothing works better than a well-conceived article marketing campaign.
I have, literally, tried almost every known website promotion technique. Article marketing is my favorite because it is by far the most effective. But, only if it is done properly.
To get the kind of results you want from your article marketing efforts, keep these things in mind.
1. Be sure you choose a good title for your article. Make it interesting and descriptive.
2. Write conversationally, but not too informally. This is especially important if your topic is serious in nature (health, investing, etc.) or if you hope to me viewed as an expert.
3. Do not waste your readers' time. Don't take two paragraphs to make a point that can be made in one.
4. Do not limit yourself to writing articles on the subject(s) of the websites(s) you are trying to promote. If you do, there are article directories and websites on which you will never be published.
5. Craft your author's box copy carefully. Be certain that your website links are embedded in your best keywords. Most of my sites are on higher education, so my links are embedded in terms like "online degrees", "online colleges", "scholarships" and other terms for which I would like my sites to rank well.
6. Proofread carefully. Then, do it again.
Nothing will compensate for good content. But, however good your content, aggressive promotion is required if you want people to visit your site. And, nothing works better than a well-conceived article marketing campaign.
About the Author:
Daniel Z. Kane's long career in education has included stints in secondary schools, colleges, and graduate schools. His websites list online degree programs and scholarship resources available to students enrolled in online degree programs.
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